Copywriting | Editing
Original Diving
Original Diving creates tailor-made diving holidays around the world. They’re a team of dedicated divers and travellers passionate about sharing their expertise to inspire and excite their clients.
The Challenge.
Original Diving had established a brand voice so authentic you could imagine them as real people—your next dive buddy, post-dive beer comrade, and confidant of extraordinary underwater experiences. They needed to ensure every piece of content consistently embodied this voice and style—a complex task given their global network of freelance writers.
The Solution.
For the past eight years, I have specialized in ocean sports, adventure travel, and conservation. I have a deep understanding of their product, the audience they are targeting, and the intricacies of the industries they are navigating. Armed with extensive knowledge of scuba and SEO, my role was to polish copy to enhance the reader experience, fact-check for accuracy, and provide constructive feedback to ensure all content was detailed and precise.
Testimonials.
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We've had the pleasure of working with Lizzie for several years on various writing and editing projects. She is a remarkably talented writer, knowledgeable in SEO, and can flawlessly absorb our tone of voice. Lizzie is someone we can trust to maintain our brand’s tone and consistency across a network of freelancers. With her deep understanding of the dive and travel industries, Lizzie consistently delivers high-quality content that is informative, engaging and clear. Her thoroughness, knowledge and commitment have been a great asset to our team, and we couldn’t recommend her more highly—if you get the opportunity to work with her, take it.
Andy Smith, Director.
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She was always dedicated and passionate in everything she did, and always had original ideas to bring to the table. Lizzie is a very talented writer and was able to take product themes (whether that be a dive site, destination, hotel to name a few) and turn them into beautiful peaces of writing. It has been a privilege to work with Lizzie and I would strongly recommend her to any future employer.
Louisa Fisher, Head of Original Diving.
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I worked with Lizzie for nearly three years at Original Travel and she was an extremely dedicated and talented marketeer, always going above and beyond to achieve her's and the company's objectives. Her copywriting, in particular, was a huge strength and Lizzie was responsible for producing all print and online content for Original Diving, a highlight being the end to end creation of our beautiful brochure. Her role also encompassed social media marketing, partnerships and PR, all of which she excelled at. It was an absolute pleasure working with Lizzie and I would highly recommend her.
Jessica Higgs, Digital Marketing Manager.
Other Key Results.
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147%
ROI from the creation of this brochure. I also designed and wrote direct mailings generating 866% ROI.
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$860,000
From email campaigns. Not forgetting a 348% increase in web sessions and a 165% increase in enquiries.
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581.65%
Increase in web sessions from social media marketing.