Dialed In Cycling
Search Engine Optimization (SEO) | Digital Strategy
Dialed In Cycling is a local mountain biking organisation based in Squamish, British Columbia. Located on the doorstep of Squamish’s world-class trails, they provide coaching, guiding, rentals, and servicing in the Sea to Sky region. Above all, they are driven to share their passion for mountain biking, their community, and the surrounding environment.
The Challenge.
With the booming interest in mountain biking over the past few years, Dialed In Cycling aimed to become the category leader for mountain biking in Squamish. While they had established a stellar reputation through word-of-mouth marketing, they were now seeking online domination to enhance visibility, brand awareness, and lead generation.
The Solution.
My SEO strategy for Dialed In Cycling included the following services:
-
An in-depth evaluation of their technical SEO, off-page, and on-page SEO. This included a thorough review of their website's structure, content, and performance.
-
A comprehensive examination of their competitors’ organic keyword performance. This involved comparing the similarities and differences in their keyword portfolios to pinpoint any content gaps and opportunities for Dialed In Cycling.
-
Identifying the most relevant, high search volume keywords for Dialed In Cycling and their target audience. This ensured the optimization efforts were aligned with what potential customers were searching for.
-
The creation of a content map, assigning keywords to new and existing pages, and optimizing content to reach the right audiences. This step ensured that all pages were effectively targeting relevant search queries.
-
Optimizing their Google My Business profile for local SEO to enhance their visibility in local searches and attract more local customers.
-
Identifying the backlinks pointing to Dialed In Cycling’s website, analyzing competitors’ link profiles to uncover opportunities, and developing a strategic link-building plan to elevate Dialed In Cycling’s visibility and authority online.
“Lizzie was very responsive in communication and an absolute pleasure to work with. Highly recommend her services to others who are in need of better performance in SEO to help grow their business.”
— Dan Libman, Founder, Dialed In Cycling