What I do.

Just some of the marketing services I offer.

Digital Marketing

Holistic digital strategies to drive sustainable growth.
If your marketing efforts are falling short, this is the service for you. Your digital marketing strategy will tell you which channels to target, provide clear budget projections, and set the foundation for sustainable growth.
Get your website on the first page of Google.
Let’s look under the hood and improve your website’s performance. We’ll run a website audit to find and fix any issues, see your competitors’ strategies, and pinpoint profitable keywords. Rank higher and increase your lead quality.
I specialize in on-page SEO and consult for off-page and technical SEO.
Strategic paid media campaigns that boost growth.
Well-researched, data-driven paid search and paid social advertising campaigns that drive results.

What makes a great brand?
We’ll define your role in the industry and your customers' lives. We'll highlight your unique differences, vision, mission, and values, crafting a brand identity that resonates with your customers, earns their trust, and keeps them coming back for more.
Content strategy that breaks through the white noise.
Whether you're looking for a blogging strategy or aiming to utilize every platform, we’ll create a content plan that engages your target audience, drives action, and boosts your bottom line.

Have an amazing product but not sure how to shout about it?
What you need is compelling, catchy content that sparks conversation and ignites action — all with the bonus of superb SEO. In terms of measurable deliverables, we will improve your visibility, increase traffic, and drive conversions.
Boost your website's visibility, drive organic traffic, and generate quality leads.
Combining curiosity, keyword research, and creative wordsmithery, I craft high-performing blogs that educate, entertain, and engage readers. Already have a blog? I can refine and optimize existing content to uphold brand consistency.
Email marketing is one of the most effective methods for reaching engaged customers—provided it's done right.
From crafting compelling email content to designing eye-catching templates, and managing subscriber lists, I specialize in creating and executing email campaigns that engage your audience, drive action, and deliver measurable results.
Quality resources that quickly draw new customers into your sales funnel.
From ebooks to guides, I excel in long-form content writing that sparks interest and drives action. In fact, this lead magnet generated a 146% return on investment.

To commission a piece, or let me pitch you some ideas, please get in touch!

I enjoy topics centred around the outdoor, conservation, and travel industries. Check out some of my editorial features, published internationally.

Not sure what your business needs right now? Let’s figure it out together.

lizzie.a.shipley [at] gmail.com